B. Apartment Therapy is where I found this.
C. Actually I saw it on Western Passion and they had found it at Apartment Therapy.
Lightly spray both sides of the hide using a water bottle. It isn't necessary to saturate, just 5 good sprays on each side. Place a towel underneath and a towel on top of the "curly" spot.
Place books or something heavy on the spot. Leave overnight. I'll probably leave it for a few weeks or until I have company next.
Can't wait for mine to look like this.